How grocers are adapting to shoppers’ omnichannel fluidity
With COVID-19 having forced even reluctant grocers to operationalize e-commerce, it seems that the industry has finally reached an omnichannel tipping point. Some grocery executives expect e-commerce penetration to more than double for their own organizations in the next three to five years, to an average penetration of nearly 25%. The two channels complement each other, contrary…
