How to Improve SEO Rankings by Using Schema Markup?

How to Improve SEO Rankings by Using Schema Markup?

Schema Markup

Do you want search engines to get a better understanding of your content? Then the new evolution in SEO can be the game-changer for your business. Schema markup is one of the best but underutilized forms of SEO.

Have you ever heard about the term before? Did you just answer no? It is time to get yourself acquainted with schema markup and avail the benefits. Without wasting any further time let’s get started.

The role of Schema markup is essential in SEO service. It is regarded as one of the forms of microdata. After the addition of this code to any website, it starts working as a rich snippet.

The appearance of rich snippets is marked in search results along with thorough brief descriptions of existing information present on the website. The other name of schema markup is structured data.

What is the significance of schema markup?

Schema markup improves the ranking of a website irrespective of the type of content. Almost every search engines state as one of the valid and rich snippets for various types of data such as:-

  • Recipes
  • Articles
  • Places
  • Movies
  • Books
  • Events
  • Frequently Asked Questions

A variety of schemas is there for different types of data ranging from the knowledge of company graphs, event schedules as well as movie reviews.

 Along with the prominent variance of schema, it’s told that around 1/3rd of the website are familiar with the importance of schema markup. It is suggested to implement this to rank your website higher.

What are the ways to improve schema markup?

The primary focus to implement schema markup is improving website ranking, search engine optimization and better appearance in SERPs. Some of the ways to improve are as follows:-

1. Take help of Google structured data markup helper tool

After opening the tool, it instructs users to select a particular type of schema. Opt for the relevant category of schema. After selection, copy and paste the HTML or URL code.

2. Tag the necessary information

In the loading pages, you have to tag the required items. For instance, if you have a website that writes book reviews, it’s suggested to make google familiar with the name of the author. Select and pick the right item and start tagging.

3. Keep tagging more and more items

It’s recommended to tag as many items as you feel is important. Schema makeup is one of the essential factors in SEO service. Keep exploring different things on the web page to highlight them properly. Few of them might have missed tagging, but tag as many as possible.

4. Don’t forget to add the HTML code

After tagging, create HTML to generate the final code. Tap on creating HTML. It would showcase the source of HTML along with microdata markup. You will easily get hold of the list of selected microdata spots.

For successful completion of the schema markup, put up the code of the snippet into the website HTML. You would get to see every highlight snippet point described on the screen, insert their corresponding code there.

5. Automate the development of schema markup

You won’t have to manually apply schema markup to every web page if you use a plugin to automate the process.

Install and activate your content management system to accomplish this (CMS). In the backend, it will build and upload the schema by itself.

There are bound to be mistaken from time to time. Repairing is required for that side by side.

6. Don’t forget to measure the effects

The best way to analyse any strategy is to check whether it is generating the desired results or not. The same applies to schema markup. Once you implement the above-mentioned tips then the last thing to do is to check the impact of the strategy.

You can have a look at the ranking of your content on the search engine pages. If your website’s content is still not performing as you expected then you are lacking somewhere. Make the necessary adjustments and you will be good to go.


Hence to optimize your visibility and ranking adopt the necessary steps to improve your schema markup in SEO service. If you are wondering how can you do all this by yourself then take a breath of relief because you can go with hiring professionals to do the work for you.

Analyse the existing firms in the market and choose the best one out for your work. A good SEO services provider can take your whole business to next level. Don’t forget to check the testimonials of the service providers as that can tell a lot about the company.  But before finalising make sure you are choosing a reliable and budget-friendly provider firm.

Leave a Reply

Your email address will not be published.