NEW YORK, June 22, 2021 /PRNewswire/ — Luvme Hair, the leading manufacturer of human hair wigs in the US, has summarized the two main challenges facing the wig industry today. Firstly, the lack of lace, and secondly, the gradual absence of human hair. In recent years, the overall price of lace wigs has generally increased by 15-25% due to the current shortage of lace in the wig market.
As for the laces, the main origin of the Swiss laces used in Luvme Hair’s discreet lace wigs is Switzerland. To prevent the spread of the virus, Switzerland has reduced its lace exports. Due to the increase in people’s hair problems and the rise of e-commerce, the overall demand for lace wigs has increased. Not being able to offer lace is becoming a problem for the entire wig industry right now. According to Luvme Hair product manager Michael Lee, “Due to the pandemic, we were also facing a shortage of lace, so we had to cut sales of one of our flagship products: discreet lace wigs. attempts to overcome the shortage of materials.
Luvme Hair released a wig cap as a first step.
This idea came from a customer comment on a commercial for a lace product. “A lace wig is expensive for me. Since I don’t know how to cut lace, I have to pay another amount to find a hairdresser who can make it for me. Are you considering making wigs with caps?” Luvme Hair customer Nancy said. When it came to the product department of Luvme Hair, the idea caught the attention of most of the employees, so they decided to implement a wig cap. Soon cap wigs with large elastic bands instead of lace were introduced to the wig market. Although Luvme Hair has increased its marketing promotions for cap wigs, most customers still cannot recognize them.
After doing a lot of customer research, Luvme Hair found that the cap wig was not accepted by the market due to its unnatural appearance and inflexibility in styling. They tried to replace a large area of the elastic band with a headband. In addition, they chose different headband styles to embellish the wig band. When Luvme Hair released the headband wig, surprisingly it got a lot of love. Because of its convenience and ease of use for beginners, it has also attracted some clients who were discouraged from wearing lace wigs over headband wigs. “We’re very excited to see that headband wigs can catch up with the current trend. On the one hand, it turned the lace shortage crisis into an opportunity. On the other hand, success has reminded us that the market cannot always lead the way. for one product. Therefore, we will continue to release new headband wigs and continuously optimize our product restructuring,” said Michael Lee, Luvme Hair Product Manager.
With regard to raw materials, along with the general improvement in the living conditions of people in areas where virgin hair is offered, the supply of raw materials is gradually decreasing. Faced with the online wig shopping trend accelerated by the Covid-19 disease, Luvme Hair shares your concerns: “We are more concerned about the long-term sustainability of quality hair collections. In today’s era of constant technological innovation, the market must rise. the rate of improvement of chemical materials of synthetic hair, and trying to introduce imitation real hair. Therefore, we are now accelerating our research and development of alternative raw materials for real hair, hoping to introduce revolutionary products to consumers in the near future.